Hi-Fi Candle Studio
Brand Bible (Style Guide)
All-natural, high-quality soy candles handmade for music fans by music fans!
Music and scent are so effective at transporting us back to a specific moment in time. Hi-Fi Candle Studio’s mission is to create a warm and happy nostalgia for their customers, and they feel proud to be a fan of the music they love.
With this in mind, we set about creating not only beautiful candles that you would happily display around your home, but that music needed to be a dominant part of the DNA of this brand.
We created an elegant yet strong logo, developed a completely unique record-inspired candle label shape, and used high-quality print finishes to create this fun yet sophisticated brand.
Colour selection was also very important. With the store predominantly selling online, unique and unexpected colour combinations needed to be carefully designed to allow customers to envision the scent of the candle.
With candles and wax melts cleverly named and branded, music and candle lovers have embraced this small business.
“Designing a brand is hard. Thankfully, we didn’t have to do it without Kat. She’s an artist with incredible talent, who will do her homework before taking on your project in order to give you exactly what you’re asking for. She communicates well, explains her process, and is so generous with her creative ideas and insight to make your brand as beautiful as it can be. We lacked experience in working with a graphic designer, but Kat’s patience put us at absolute ease. We’re euphoric over the complete look of our brand and can’t wait to work with Kat again!”
Jenn Michaels | Hi-Fi Candle Studio