BRANDING AND COLLATERAL
ROCK THIS TOWN RECORDS
Based in Arizona, Malcolm and Jenn came to me with a vision to create a modern and unique record store. An online record store with a slick and sophisticated online presence that was also female-friendly — two gaps they had noticed in this traditionally male-dominated market that had not as yet nailed the online shopping experience.
Often being the only female in line on Record Store Day, Jenn wanted to create a welcoming and friendly atmosphere where all genres of music are celebrated and that there are no guilty pleasures when it comes to music.
Big believers in shopping local, one key symbol they hoped to include in their record store logo and branding was a star to proudly acknowledge the state of Arizona where they live. We were able to incorporate this and create a bold, punchy yet modern brand for this independent record store which is getting rave reviews from customers worldwide.