Stuart, Stuart Lane Artisan Candles
Style Sheet (mini Style Guide)
Logo, label artwork, and packaging created for Stuart Lane Artisan Candles. The brief for this candle company branding was to be cool yet classic, with a luxurious and sophisticated feel.
Inspired by the artisan’s name, a font similar to the one used throughout Melbourne’s iconic lanes and alleyways was carefully crafted.
To accompany the strong wordmark an elegant geometric representation of a flame was used as the signature icon.
Gold, black and white were chosen as the primary colour palette to emphasise the luxurious and timeless quality.
“Kat was great to work with, she knew what I wanted better than I did, her design was well thought out and she made the whole process so easy from beginning to end!”
Stuart Taylor | Stuart Lane Candles