The Gap Travel Group
Style Sheet (mini Style Guide)
The Heavitree Gap or Ntaripe in the Arrernte language, is a large gap in the MacDonnell Ranges which is a significant and iconic element of the Alice Springs landscape. Travel and tour group, The Gap, knew this needed to be part of their branding but as a young start-up, wanted it incorporated in a modern and interesting way.
With this in mind, we created a custom geometric representation of the landmark and used a balanced, harmonious colour palette to reflect the area.
Used in a wide range of promotional materials and mediums, this logo will remain fresh and versatile for years to come.