The Gap Travel Group

Style Sheet (mini Style Guide)

The Heavitree Gap or Ntaripe in the Arrernte language, is a large gap in the MacDonnell Ranges which is a significant and iconic element of the Alice Springs landscape. Travel and tour group, The Gap, knew this needed to be part of their branding but as a young start-up, wanted it incorporated in a modern and interesting way.

With this in mind, we created a custom geometric representation of the landmark and used a balanced, harmonious colour palette to reflect the area.

Used in a wide range of promotional materials and mediums, this logo will remain fresh and versatile for years to come.

The Gap business card design
The Gap Lanyard
The Gap Car Sticker
The Gap Tote Bag
The Gap Shirt Design
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